Simple Packaging and Purchase Intention of Kahf Products: The Mediating Roles of Naturalness, Eco-Friendliness, and Authenticity. MOBIS: Journal of Management, Organization, and Business Innovation Studies, [S. l.], v. 2, n. 01, p. 1–10, 2026. Disponível em: https://journal.orbioninstitute.com/index.php/mobis/article/view/78. Acesso em: 26 oct. 2026.