The Power of Fame: How Celebrity Endorsement Influences Purchase Intention Through Brand Image in MS Glow Skincare A Parasocial Interaction Perspective. MOBIS: Journal of Management, Organization, and Business Innovation Studies, [S. l.], v. 1, n. 02, p. 73–90, 2025. Disponível em: https://journal.orbioninstitute.com/index.php/mobis/article/view/17. Acesso em: 2 apr. 2026.