Influence of Customer Participation on Value Co-Creation Mediated by Brand Performance A Perspective of Service-Dominant Logic (SDL) Theory. MOBIS: Journal of Management, Organization, and Business Innovation Studies, [S. l.], v. 1, n. 03, p. 128–141, 2025. Disponível em: https://journal.orbioninstitute.com/index.php/mobis/article/view/27. Acesso em: 22 jul. 2026.