Analysis of the Effect of Service Quality on Customer Loyalty Mediated by Brand Image A Theory of Planned Behavior Perspective. MOBIS: Journal of Management, Organization, and Business Innovation Studies, [S. l.], v. 1, n. 03, p. 151–163, 2025. Disponível em: https://journal.orbioninstitute.com/index.php/mobis/article/view/29. Acesso em: 2 apr. 2026.