Social Media Marketing and Brand Awareness as Drivers of Purchase Decisions Insights from the Theory of Planned Behavior in the Beauty Industry. MOBIS: Journal of Management, Organization, and Business Innovation Studies, [S. l.], v. 1, n. 03, p. 164–177, 2025. Disponível em: https://journal.orbioninstitute.com/index.php/mobis/article/view/30. Acesso em: 2 apr. 2026.