Impact of K-Pop Fanaticism on Repurchase Intention: Mediating Roles of Brand Attitude. MOBIS: Journal of Management, Organization, and Business Innovation Studies, [S. l.], v. 1, n. 04, p. 238–250, 2025. Disponível em: https://journal.orbioninstitute.com/index.php/mobis/article/view/36. Acesso em: 2 apr. 2026.