“The Power of Fame: How Celebrity Endorsement Influences Purchase Intention Through Brand Image in MS Glow Skincare A Parasocial Interaction Perspective”, MOBIS, vol. 1, no. 02, pp. 73–90, Sep. 2025, Accessed: Apr. 02, 2026. [Online]. Available: https://journal.orbioninstitute.com/index.php/mobis/article/view/17