MOBIS: Journal of Management, Organization, and Business Innovation Studies
Journal title MOBIS: Journal of Management, Organization, and Business Innovation Studies E-ISSN 3110-1682 Editor in Chief Aizan Syalim Frequency 6 issues per year (February, April, June, August, October, December) Publisher CV. Orbion Multi Academy MOBIS: Journal of Management, Organization, and Business Innovation Studies is a peer-reviewed academic journal published by CV. Orbion Multi Academy. The journal aims to provide a platform for scholars, researchers, and professionals to share their insights and latest research findings in the fields of management, organizational studies, and business innovation. Published six times a year in February, April, June, August, October, and December. MOBIS welcomes original research articles, literature reviews, case studies, and conceptual papers that contribute to the advancement of knowledge and practice in business and management disciplines.
Influence of Work Discipline and Job Satisfaction on Employee Loyalty: The Moderating Role of Leadership Style Among Generation Z in the Garment Industry
This study aims to analyze the influence of work discipline and job satisfaction on employee loyalty, with leadership style as a moderating variable, particularly among Generation Z in the garment industry. The research is motivated by the declining loyalty of young workers in labor-intensive sectors, which demands adaptive managerial approaches. A quantitative method was applied through a survey of 150 employees at CV Raxsa.CO Apparel in Yogyakarta. Data were analyzed using Structural Equation Modeling (SEM) with SmartPLS 4.0. The findings reveal that both work discipline and leadership style have a positive and significant effect on employee loyalty. Conversely, job satisfaction does not have a significant direct impact on loyalty. However, leadership style significantly strengthens the relationship between job satisfaction and loyalty, but does not moderate the effect of work discipline on loyalty. The novelty of this research lies in its focus on Generation Z within the context of the local garment industry, as well as its integrative approach involving leadership style as a moderating variable. Practically, this study provides useful insights for human resource managers in designing employee retention strategies based on discipline, participative leadership, and an understanding of generational values. In conclusion, employee loyalty among Generation Z cannot be built solely through job satisfaction; it requires inspirational leadership and a disciplined work culture.
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Effect of Profitability, Size, and Asset Growth on Capital Structure of Indonesian Property Firm
This study aims to analyze the effect of profitability, firm size, and asset growth on capital structure in property and real estate subsector companies listed on the Indonesia Stock Exchange during the 2019–2022 period. This research adopts a quantitative approach using multiple linear regression analysis. The data used are secondary data in the form of annual financial reports obtained from the official website of the Indonesia Stock Exchange. The results show that profitability has a negative and significant effect on capital structure, firm size has a positive and significant effect on capital structure, and asset growth has no significant effect on capital structure. The implications of this study provide insights for company management on the importance of considering profitability and firm size in making financing decisions.
Exploring the Impact of Authenticity, Tourist Experience, and Destination Image on Loyalty in the Context of Halal Tourism
This study aims to examine the influence of authenticity, experience, and image on destination loyalty in the context of halal tourism, using the Great Mosque of Central Java (MAJT) in Semarang as the research site. A quantitative approach was employed with primary data collected from domestic and international tourists visiting the mosque. The sampling technique used was probability sampling with a simple random sampling method. Hypothesis testing was conducted using SPSS statistical software. The results show that all three independent variables authenticity, experience, and image have a positive and significant effect on destination loyalty. Authenticity enhances loyalty through perceived originality and cultural uniqueness that strengthen emotional attachment. Experience contributes via emotional engagement, accessibility, and service quality during the visit. Meanwhile, image influences loyalty through visual impressions, spiritual comfort, and a positive overall perception. These findings support the Service-Dominant Logic framework, emphasizing value co-creation between service providers and beneficiaries. The implications of this study highlight the importance of managing authenticity, delivering meaningful experiences, and reinforcing destination image to build visitor loyalty, particularly within Indonesia’s halal tourism industry.
Visitor Satisfaction and Revisit Intention to the Sonobudoyo Museum Mediating Role of Virtual Reality Immersive Experience
This study aims to determine the effect of visitor satisfaction on the intention to revisit the Sonobudoyo Museum, with immersive virtual reality experience as a mediating variable. This study uses a quantitative approach with purposive sampling technique. Data was collected through a questionnaire distributed to 110 who had visited the Sonobudoyo Museum and tried the interactive virtual reality jemparingan game. Data analysis was conducted using Structural Equation Modelling (SEM) based on Partial Least Squares with the assistance of SmartPLS 4.1 software. The theory used in this study was the Theory of Planned Behaviour. The results of the study indicate that visitor satisfaction has a positive and significant effect on the intention to revisit. Visitor satisfaction also has a positive and significant effect on the immersive virtual reality (VR) experience. The immersive virtual reality (VR) experience has a positive and significant effect on the intention to revisit. Furthermore, the immersive virtual reality experience was found to partially mediate the relationship between visitor satisfaction and the intention to revisit. This finding suggests that the immersive virtual reality experience can serve as a mediator for visitor satisfaction in enhancing the intention to revisit.
Impact of K-Pop Fanaticism on Repurchase Intention: Mediating Roles of Brand Attitude
This study aims to examine the influence of K-pop fanaticism on the repurchase intention of Scarlett Whitening skincare products, with the mediating roles of brand attitude, social media influencer, and brand admiration. A quantitative approach was employed using a primary survey of 180 respondents from the Faculty of Economics and Business at Alma Ata University, Yogyakarta. Data were analyzed using Structural Equation Modeling with Partial Least Squares (SEM-PLS) through SmartPLS 4.0. The results indicate that K-pop fanaticism has a significant direct effect on repurchase intention, and this effect is further strengthened by the mediating roles of brand attitude, social media influencer, and brand admiration. These findings suggest that K-pop fanaticism not only shapes consumer attitudes and perceptions but also transforms them into loyalty reflected in repurchase behavior. Theoretically, this research contributes to the literature on consumer behavior by integrating popular culture, particularly fandom studies, with the Theory of Planned Behavior in a local brand context. Practically, the study provides insights for local skincare companies to adopt celebrity endorsement strategies with strong emotional and social approaches to enhance consumer loyalty. The novelty of this research lies in its focus on how K-pop fandom influences the repurchase intention of a local skincare brand through multiple mediating pathways, an area that has received limited scholarly attention in Indonesia.
Service Quality and Revisit Intention in Nglanggeran Village: Role of Memorable Experience
This study investigates the effect of service quality on revisit intention to Nglanggeran Tourist Village, Yogyakarta, with memorable tourism experience as a mediating variable. A quantitative survey was conducted involving 150 domestic tourists who had visited Nglanggeran within the last year. Data were analyzed using Structural Equation Modeling (SEM) with Partial Least Squares (PLS) through SmartPLS 4.0. The findings reveal that service quality has a positive and significant effect on revisit intention. Moreover, memorable tourism experience significantly mediates the relationship between service quality and revisit intention, highlighting its role in strengthening tourists’ loyalty. Theoretically, this study contributes to consumer behavior and tourism literature by integrating service quality and emotional tourism experience into the Theory of Planned Behavior (TPB) framework. Practically, the results suggest that managers of tourist villages should not only focus on improving service standards but also create unique, authentic, and memorable experiences to encourage repeat visits. The novelty of this research lies in examining how service quality in a community-based and sustainable tourism destination can indirectly foster revisit intention through memorable experiences, providing new insights for tourism development in local contexts.
Environmental Awareness as a Mediator Between Green Marketing and Purchase Intention in Generation Z
This study aims to analyze the impact of green marketing on purchase intention among Generation Z in Yogyakarta, with environmental awareness as a mediating variable. A quantitative approach was employed, using a survey design involving 150 respondents from Generation Z students in Yogyakarta. Data were collected through an online questionnaire and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results show that green marketing has a positive but insignificant effect on purchase intention among Generation Z. However, green marketing has a positive and significant effect on environmental awareness, which in turn positively and significantly affects purchase intention. This study also finds that environmental awareness mediates the effect of green marketing on purchase intention. Theoretically, these findings strengthen the Theory of Planned Behavior (TPB), showing that attitudes, subjective norms, and perceived behavioral control can be shaped through green marketing strategies. Practically, the findings suggest that companies should more effectively use green marketing to increase environmental awareness and promote the purchase intention of eco-friendly products.
Driving Consumer Choices Impact of Product Quality, Price, and Brand Awareness on Aerostreet Footwear Purchases
This study examines the influence of product quality, price, and brand awareness on consumer purchasing decisions for Aerostreet footwear in Yogyakarta. The research adopts a quantitative approach, utilizing a structured online survey to gather data from 200 respondents who have purchased Aerostreet shoes within the last six months. The findings indicate that product quality significantly affects purchasing decisions, with durability, comfort, and design being the most valued attributes. Price sensitivity also plays a significant role, with consumers emphasizing value for money when choosing footwear. Brand awareness was found to positively influence purchasing decisions, as greater familiarity with the brand increased consumer trust and purchase likelihood. The study confirms the importance of integrating product quality, pricing strategies, and brand awareness in developing marketing strategies for local brands like Aerostreet to compete effectively in a competitive market. This research contributes to existing literature by applying the Stimulus-Organism-Response (S-O-R) theory to the context of consumer behavior in the footwear industry, providing practical insights for local brands seeking to enhance consumer engagement and boost sales.
Problem-Solving Ability and Responsiveness as Drivers of Satisfaction and Repeat Usage in Digital Travel Services
This study investigates the effect of perceived problem-solving ability and responsiveness on customer satisfaction and repurchase intention in digital travel services, with customer satisfaction as a mediating variable. A quantitative causal-associative design was applied, involving 250 Alma Ata University students who had used the Traveloka application more than once. Data were collected through an online questionnaire and analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS). The results show that perceived problem-solving ability significantly and positively affects customer satisfaction, while responsiveness has a significant negative effect. Customer satisfaction is also found to negatively affect repurchase intention. Mediation analysis confirms that satisfaction mediates the effects of perceived problem-solving ability and responsiveness on repurchase intention with opposite directions. Theoretically, this study extends the Theory of Planned Behavior in the digital service context, while practically it suggests that online booking platforms should emphasize both responsiveness and service stability. The novelty lies in revealing a paradox where high satisfaction may reduce repurchase intention in Indonesia’s digital travel service industry.
Social Media Marketing and Brand Awareness as Drivers of Purchase Decisions Insights from the Theory of Planned Behavior in the Beauty Industry
This study aims to analyze the effect of social media marketing on purchasing decisions, with brand awareness as a mediating variable, in the case of Scarlett Whitening, using the Theory of Planned Behavior (TPB) perspective. A quantitative approach was employed with a survey design involving 150 students from Alma Ata University, Yogyakarta, who had purchased Scarlett Whitening products. Data were collected through an online questionnaire and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results indicate that social media marketing has a positive and significant effect on purchasing decisions and brand awareness. Brand awareness also has a positive and significant effect on purchasing decisions and partially mediates the relationship between social media marketing and purchasing decisions. Theoretically, this study reinforces TPB in the digital marketing context, emphasizing that attitudes, subjective norms, and perceived behavioral control can be shaped through social media marketing strategies and brand awareness. Practically, the findings suggest that Scarlett Whitening should maintain authentic, creative, and consistent promotional content across multiple social media platforms to build brand awareness and encourage purchasing decisions. The novelty of this study lies in integrating TPB variables with social media marketing and brand awareness within the local beauty industry context.
Analysis of the Effect of Service Quality on Customer Loyalty Mediated by Brand Image A Theory of Planned Behavior Perspective
This study aims to examine the effect of service quality on customer loyalty mediated by brand image in the context of coffee shop businesses in Yogyakarta. A quantitative approach was applied using a survey of 150 respondents who are customers of Koat Kopi UMY. Data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS). The findings indicate that service quality has a significant positive effect on both brand image and customer loyalty. Moreover, brand image positively influences customer loyalty and significantly mediates the relationship between service quality and loyalty. Theoretically, this study reinforces the Theory of Planned Behavior (TPB) by demonstrating that service quality and brand image shape customer attitudes and behavioral intentions that foster loyalty. Practically, the results provide insights for coffee shop managers to enhance service quality as a strategic means to build a strong brand image and achieve long-term customer loyalty. The novelty of this study lies in testing the mediating role of brand image in the coffee shop industry within emerging markets, particularly Indonesia, which has received limited scholarly attention.
Power of Influence An Empirical Study on the Effects of Influencer Marketing, Attractiveness, and Posting Frequency on Brand Awareness in the Muslim Fashion Industry
This study aims to analyze the effect of influencer marketing, influencer attractiveness, and posting frequency on brand awareness at Amy Collection, a Muslim fashion boutique in Balikpapan. The research employed a quantitative approach with an explanatory design. Data were collected through a closed-ended questionnaire using a 5-point Likert scale from 100 respondents who had shopped at Amy Collection, selected via purposive sampling. Data analysis was conducted using Partial Least Squares-Structural Equation Modeling (PLS-SEM) with SmartPLS. The results indicate that influencer marketing, influencer attractiveness, and posting frequency have a positive and significant effect on brand awareness. Specifically, authentic promotional content enhances consumers’ emotional engagement, influencers’ personal attractiveness strengthens positive brand perception, and consistent posting frequency maintains brand visibility without causing audience fatigue. These findings reinforce the Word of Mouth, Source Attractiveness, and Content Consistency theories and are consistent with previous research. The practical implication is the need to select influencers aligned with the brand image and to manage optimal posting frequency. The novelty of this research lies in its focus on the local Muslim fashion industry in Indonesia.
Influence of Customer Participation on Value Co-Creation Mediated by Brand Performance A Perspective of Service-Dominant Logic (SDL) Theory
This study aims to examine the influence of customer participation on value co-creation mediated by brand performance in the context of the Alfagift digital retail application. A quantitative approach was employed using a survey of 150 respondents in Yogyakarta who are active users of Alfagift. Data were analyzed using Structural Equation Modeling with Partial Least Squares (SEM-PLS). The results reveal that customer participation has a significant positive effect on both value co-creation and brand performance. Moreover, brand performance positively affects value co-creation and significantly mediates the relationship between customer participation and value co-creation. Theoretically, this study reinforces the Service-Dominant Logic (SDL) framework, while practically it encourages digital retailers to actively engage customers in service processes. The novelty of this research lies in testing a mediation model within mobile retail ecosystems in emerging markets like Indonesia, which has received limited attention in previous studies.
Effect of Workload on Employee Performance Mediated by Job Satisfaction: A Job Demands–Resources Theory Perspective
This study aims to examine the effect of workload on employee performance with job satisfaction as a mediating variable, using the Job Demands–Resources (JD-R) theory as a theoretical foundation. The research focuses on employees of PT. Madubaru D.I. Yogyakarta, a long-established sugar and alcohol factory. A quantitative approach was used, with data collected from 110 employees through random sampling. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) via SmartPLS software. The results indicate that workload has a positive and significant effect on both job satisfaction and employee performance. Additionally, job satisfaction positively influences employee performance and plays a significant mediating role in the relationship between workload and performance. These findings highlight the importance of managing workload and fostering job satisfaction to enhance overall employee performance. The implications emphasize that companies should balance job demands with adequate job resources to achieve optimal outcomes
Exploring the Influence of Perceived Behavioral Control and Attitudes on Green Product Adoption TPB-Based Study in Yogyakarta
This study was conducted to determine the adoption behavior of consumers in Yogyakarta in relation to environmentally friendly products. This study aims to address the gaps in previous research as well as to determine how the variables of Consumer Attitude and Perceived Behavioral Control affect consumers' environmentally friendly Adoption Behavior directly or through mediating variables. This research was conducted through a quantitative approach, utilizing Google Forms questionnaires distributed through social media for primary data collection. The data analysis technique used is path analysis with the smart PLS 3.0 analysis tool and purposive sampling technique because this research has certain criteria. The data used in this study are Perceived Behavioral Control, Adoption Behavior, and Consumer Attitude. The results showed that Perceived Behavioral Control has a significant and positive effect on Adoption Behavior and Consumer Attitude. In addition, Consumer Attitude also has a significant effect on Adoption Behavior, and Consumer Attitude acts as a significant mediator between Perceived Behavioral Control and Adoption Behavior.
Impact of Compensation on Turnover Intention Mediated by Job Satisfaction: A Case Study of MSME Employees in Semarang City
This study investigates the effect of compensation on turnover intention, with job satisfaction as a mediating variable, among employees working in Micro, Small, and Medium Enterprises (MSMEs) in the culinary sector of Semarang City, Indonesia. The research adopts a quantitative explanatory approach using Structural Equation Modeling–Partial Least Squares (SEM-PLS) with SmartPLS 3.0. A total of 150 permanent MSME employees were selected via purposive sampling. Data were collected through a structured questionnaire based on validated indicators from Robbins, Herzberg’s theory, and Mobley’s turnover model. The findings reveal that compensation has a significant negative effect on turnover intention and a positive effect on job satisfaction. Furthermore, job satisfaction significantly mediates the relationship between compensation and turnover intention. These results support Herzberg’s Two-Factor Theory, which posits that compensation is a hygiene factor that, when unmet, leads to dissatisfaction and potential turnover. The mediation findings reflect a complex psychological mechanism, where satisfaction plays a pivotal role in employee retention. This study provides empirical validation of Herzberg’s framework in the Indonesian MSME context and suggests that compensation strategies should be complemented by improvements in workplace environment, role clarity, and interpersonal relationships to effectively reduce turnover. Future studies are encouraged to use longitudinal designs or mixed methods and expand to other MSME sectors and regions to enhance generalizability. Keywords: Compensation; Turnover Intentio; Job Satisfaction; Herzberg’s Two-Factor Theory; MSMEs
The Power of Fame: How Celebrity Endorsement Influences Purchase Intention Through Brand Image in MS Glow Skincare A Parasocial Interaction Perspective
This study aims to analyze the influence of social media marketing on purchase intention mediated by brand image, focusing on Scora Skincare Moisturizer products in Sleman Regency. A quantitative approach was applied using Structural Equation Modeling - Partial Least Square (SEM-PLS) with SmartPLS 4. Data were collected via questionnaires distributed to 180 respondents, who were users of Scora moisturizer products in Sleman. The results reveal that social media marketing has a positive and significant effect on both brand image and purchase intention. Moreover, brand image positively and significantly affects purchase intention. The study also confirms that brand image significantly mediates the relationship between social media marketing and purchase intention. These findings align with the Theory of Planned Behavior (TPB), which explains that behavioral intentions are shaped by attitudes, subjective norms, and perceived behavioral control. The implications suggest that local brands like Scora should optimize their social media strategies and strengthen brand image to enhance consumer buying intentions.
QRIS and Marketing Mix Influence on Coffee Shop Purchase Decisions
This study aims to analyze the influence of product quality, pricing, location, and QRIS usage on consumer purchasing decisions at Kopi Rumah Mantan, Gunung Malang Branch, Balikpapan. A quantitative approach was employed using multiple linear regression analysis on 363 respondents who had made repeat purchases. The instrument, based on a Likert scale, was tested for validity and reliability before final analysis. Findings reveal that all four independent variables product, price, location, and QRIS have a positive and significant effect on purchasing decisions, both individually and collectively. Among them, location exerted the strongest influence, followed by QRIS usage. The adjusted R² value of 0.977 indicates that 97.7% of the variation in purchase decisions is explained by these variables. These results underscore the importance of an integrated marketing mix strategy supported by digital tools such as QRIS to effectively enhance consumer purchasing decisions in the food and beverage retail sector.
The Influence of Social Media Marketing on Brand Loyalty Mediated by Brand Trust: A Technology Acceptance Model Perspective in the Case of Bento Kopi Godean
This study aims to analyze the influence of Social Media Marketing on Brand Loyalty with Brand Trust as a mediating variable, focusing on consumers of Bento Kopi in Godean, Yogyakarta. The research is motivated by the increasing competition in the coffee shop industry, which pushes businesses to optimize their digital marketing strategies. A descriptive quantitative method was employed with purposive sampling involving 150 respondents. Data were collected through questionnaires and analyzed using multiple linear regression and Sobel test. The results indicate that Social Media Marketing significantly and positively affects Brand Loyalty, both directly and indirectly through Brand Trust. The Sobel test confirms that Brand Trust significantly mediates the effect of Social Media Marketing on Brand Loyalty. These findings align with the Technology Acceptance Model (TAM), which posits that perceived ease of use and usefulness of technology can foster trust and consumer loyalty. The practical implication is that interactive and relevant social media content can enhance consumer trust and loyalty. Businesses like Bento Kopi are encouraged to continually improve their social media-based marketing strategies to build long-term customer relationships.
How Social Media Drives Purchase Intention The Role of Brand Image in Local Skincare
Abstract This study aims to analyze the influence of social media marketing on purchase intention mediated by brand image, focusing on Scora Skincare Moisturizer products in Sleman Regency. A quantitative approach was applied using Structural Equation Modeling - Partial Least Square (SEM-PLS) with Smart PLS 4. Data were collected via questionnaires distributed to 180 respondents, who were users of Scora moisturizer products in Sleman. The results reveal that social media marketing has a positive and significant effect on both brand image and purchase intention. Moreover, brand image positively and significantly affects purchase intention. The study also confirms that brand image significantly mediates the relationship between social media marketing and purchase intention. These findings align with the Theory of Planned Behavior (TPB), which explains that behavioral intentions are shaped by attitudes, subjective norms, and perceived behavioral control. The implications suggest that local brands like Scora should optimize their social media strategies and strengthen brand image to enhance consumer buying intentions. Keywords: Social Media Marketing, Brand Image, Purchase Intention, Theory of Planned Behavior, Local Skincare