Vol. 1 No. 01 (2025): Volume 01, Number 01, February 2025

Articles

• How Social Media Drives Purchase Intention The Role of Brand Image in Local Skincare

  Uswatun (Author)

  1-17

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• The Influence of Social Media Marketing on Brand Loyalty Mediated by Brand Trust: A Technology Acceptance Model Perspective in the Case of Bento Kopi Godean

  I’anatus Sholihah (Author)

  18-27

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• Exploring the Impact of Authenticity, Tourist Experience, and Destination Image on Loyalty in the Context of Halal Tourism

  Syahrul Wibowo, Arif Afendi (Author)

  38-46

  • PDF

• Effect of Profitability, Size, and Asset Growth on Capital Structure of Indonesian Property Firm

  Azaria Kevin Ainory Nasution, Dwi Susilowati, Nurlia, Dwi Taufik Rohman (Author)

  28-37

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• Influence of Work Discipline and Job Satisfaction on Employee Loyalty: The Moderating Role of Leadership Style Among Generation Z in the Garment Industry

  Ali Mashuri (Author)

  47-61

  • PDF