Vol. 1 No. 03 (2025): Volume 01, Number 03, June 2025

Articles

• Influence of Customer Participation on Value Co-Creation Mediated by Brand Performance A Perspective of Service-Dominant Logic (SDL) Theory

  Dyah Aryanti Kusumah (Author)

  128-141

  • PDF

• Power of Influence An Empirical Study on the Effects of Influencer Marketing, Attractiveness, and Posting Frequency on Brand Awareness in the Muslim Fashion Industry

  Hijir Ismail Azis, Dwi Taufik Rohman (Author)

  142-150

  • PDF

• Analysis of the Effect of Service Quality on Customer Loyalty Mediated by Brand Image A Theory of Planned Behavior Perspective

  Tsuroyya Azza (Author)

  151-163

  • PDF

• Social Media Marketing and Brand Awareness as Drivers of Purchase Decisions Insights from the Theory of Planned Behavior in the Beauty Industry

  Navisatul Jannah (Author)

  164-177

  • PDF

• Problem-Solving Ability and Responsiveness as Drivers of Satisfaction and Repeat Usage in Digital Travel Services

  Dharmawan Agus Wijaya (Author)

  178-192

  • PDF