Vol. 1 No. 02 (2025): Volume 01, Number 02, April 2025

Articles

• QRIS and Marketing Mix Influence on Coffee Shop Purchase Decisions

  Djessica Pasorong, Dwi Taufik Rohman (Author)

  62-72

  • PDF

• The Power of Fame: How Celebrity Endorsement Influences Purchase Intention Through Brand Image in MS Glow Skincare A Parasocial Interaction Perspective

  Tiani Rahmania Putri (Author)

  73-90

  • PDF

• Impact of Compensation on Turnover Intention Mediated by Job Satisfaction: A Case Study of MSME Employees in Semarang City

  Rizky Wulandari (Author)

  91-101

  • PDF

• Exploring the Influence of Perceived Behavioral Control and Attitudes on Green Product Adoption TPB-Based Study in Yogyakarta

  Imas Septia Lestari (Author)

  102-113

  • PDF

• Effect of Workload on Employee Performance Mediated by Job Satisfaction: A Job Demands–Resources Theory Perspective

  Zulyarti (Author)

  114-127

  • pdf